It doesn’t just tell you which keywords to target; it leverages AI to give you specific steps to help your content rank higher. There are several data points, like top outgoing links and referral traffic sources, you’ll have to pay for. Ahrefs is a top choice for SEO professionals looking to improve rankings and outpace competitors. We tapped HawkSEM SEO manager Mackenzie Doyle for her expert insights on the top SEO tools she recommends so you can rise to the top of the search engine results page (SERP). Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it as a goal. AgencyAnalytics is a reporting platform built specifically for agencies managing SEO and digital marketing clients.
It offers great value for money for users who want AI to take care of most of their on-page and technical optimisations. OTTO is trained to understand your content and the search intent of the target keyword. That means it’s tailoring your site and content to meet the search intent of potential customers. DeepL offers a good range of plans and the free API version allows for up to 500,000 characters per month.
Free SEO tools FAQ
High-end digital marketing agencies may charge up to $20,000 per month for complex jobs for large websites. The first step to knowing what to spend on SEO is calculating your return on investment (ROI) based on your website and niche. It typically takes 3-6 months to see results from your SEO efforts. If you just started a blog and your website is brand new, it will take longer to index than a reputable, high Domain Authority (DA) site. For example, it took me about eight months to get my first 100,000 monthly visitors. Now that I BHS Links have a higher DA, I can write a new page and index it, and it can appear on pages 2-3 of Google on the same day.
It’s a beginner-friendly tool that walks you through the key steps of optimizing your site for search engines. Surfer works by analyzing the top-ranking pages for a specific keyword, then generating suggestions for terms to include, ideal content length, headline structure, and more. The tool helps balance keyword use with readability and topical relevance, without needing deep technical SEO skills.
- But overall, Semrush offers you more features at a similar price (depending on the specific plan you go for).
- In particular, if there are any new backlinks or the webmaster has updated the page in the XML sitemap, Googlebots will add it to their list of URLs to be crawled.
- This helps you make sure you’re not writing content about outdated topics.
- You can also do some research on your competitors to determine which keywords they use.
My personal test of Pagespeed insights
It also alerts me to critical issues, such as crawl errors or manual penalties, which could impact my site’s performance. For a massive site that needs a huge audit, a dedicated crawling tool makes the task so much more manageable. The entire UI and all the workflows are built around having to manage thousands of pages at once.
No matter what industry you are in, if you own or manage an ecommerce business, one of the most important things to have is a search engine optimization (SEO) campaign. Because there’s a lot that goes into running a successful campaign, there are several tools available to make the process much easier and more effective. Continue your keyword research with a Search Engine Optimization/KSP tool to get keyword statistics that assist with search engine marketing decisions. This tool measures a keyword’s popularity by showing approximately how often people search for it in Google and Bing, and across all engines (Activity), monthly. You’ll get five suggestions to enhance your keyword research. For a quick evaluation of my website’s SEO performance, UpCity offers a free SEO Report Card that provides insights into key metrics.
More importantly, Semrush makes SEO easy with its SEO Toolkit. Semrush’s SEO Toolkit helps you grow your organic traffic with tools like SERP position tracking, technical SEO audits, and more. GrowthBar is a top Surfer SEO competitor that combines AI-powered writing with practical SEO tools to help you create content that both readers and search engines will love. Powered by ChatGPT-4, it offers advanced AI capabilities that make content creation faster and more effective.
Byword is an AI-powered platform that generates SEO-optimized articles from a list of keywords. It’s built for volume, allowing teams to create and publish hundreds of pages quickly using GPT technology. This makes it a smart solution for targeting long-tail keywords at scale. The interface is built for bulk content management, and the output is often comparable to human-written first drafts for SEO purposes. The basic version is free, and paid plans start at just $4.99/month. While the free plan covers the essentials, most advanced tools (like bulk updates and thumbnail testing) are only available in higher-tier subscriptions.
For agencies managing multiple location-based clients or multi-location brands, this dedicated approach to local visibility delivers results that broader tools simply can’t match. For agencies serious about technical SEO, the value of Screaming Frog is non-negotiable. While it lacks the collaborative features found in dedicated software for SEO agency, its technical prowess more than compensates.
Although Writesonic’s pricing may seem attractive, it’s worth noting that the plans include relatively few articles compared to Surfer SEO and other best Surfer SEO competitors. Moreover, the limited seat allocations also make team collaboration challenging without upgrading to the pricier options. Scalenut takes a comprehensive approach to SEO content, covering the entire lifecycle from planning to analysis.